It is at the end of the 18th century that the Viberti family arrived to Santa Maria in La Morra; Giulio, one of the siblings, started to work as a winegrower. Around 1850 the Viberti family became owner of the ancient so-called “Santamaria” farmstead and of the surrounding territories and vineyards. In those days the viticulture was an almost heroic activity: they worked with the ox or with the horse and they pressed grapes with feet. The family’s ancestors saw the appearance of the Phylloxera epidemic, that destroyed all the European vineyards. In the 1930s the first Barolo bottles labelled by the company appeared. In the 1960s Aldo Viberti run the company, which ages its Barolos in big Slavonian oak barrels; in Italy they are the “economic boom” years. After 35 harvests, Aldo handed over the management of the company to his son Walter, with whom the exhausted vines were replanted and he devoted himself exclusively to the cultivation of Nebbiolo, from which he obtained the finest Piedmontese wine, the "king of wines": Barolo.