What does Ghëddo mean?
Ghëddo is one of the most beautiful word in the Piedmontese dialect. Ghëddo is an initiative, but also the vivacity with which it is carried forward, is inspiration and stubbornness: it is the desire to do. If you have it you can't hide it, it's irrepressible and you can read it on your face; when you see someone who has the ghëddo you understand it immediately. To have the ghëddo is to possess a soul that exudes authentic and elegant enthusiasm. From the first days when the two guys fro this cellar started chewing this word, learned by working in the vineyard with old glories of the Langhe, they immediately felt it. It was 2014 and the project had already been born for a year, all that was missing was something that defined it. Ghëddo, indeed. With this they do not want to say that they are better and brighter than others, rather it means that they like to chase their dreams, even when it costs effort. They are a young company, so they have no long heraldry or perilous stories to appeal to, except that of this territory, which they respect and value.